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Coming
Summer '26
the
thread
exploring identity through the lens of style
The Thread holds space for journeys of identity, change, and evolution. Through personal reflection and conversations with fashion founders, industry leaders, and individuals who have built a style that is entirely their own, The Thread explores the relationship between how we dress and who we are.
Samu Ncube
Host of The Thread — fashion lover, creative, mama, marketer, author, obsessed with tabis. Born in Zimbabwe, raised in Botswana, and building in Toronto.
Hi! I’m Samu, and I created The Thread because style brought me back to myself.
After having my daughter, I didn’t feel like myself for a long time. My body had changed, I had lost my sense of self, and I was figuring out who I was in this new stage of life.
So I decided to build my way back. Intentionally.
The change didn’t happen suddenly. It was gradual, starting with a Pinterest board, consistent workouts, and one outfit that arrived and fit exactly the woman I had been working toward. With my hair done, nails done, everything finally came together. I looked in the mirror and recognized her.
Clothes are not frivolous. They are how you say this is who I am before you open your mouth.
This podcast is for anyone on a journey to find themselves or create someone entirely new. Style is just where we start the conversation.
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Welcome to The Thread.
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Coming Summer '26
artifact 01: the origin
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Coming Summer '26
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